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Economy & Employment · India

Rs 2.3 crore a day, 8 years: Yogi outspends Modi when it comes to ads

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Eight years, and more than Rs 2.32 crore a day. That is what the Yogi Adityanath government in Uttar Pradesh has spent, on average, publicising itself since coming to power. Between financial years 2017-18 and 2024-25, the state spent Rs 6,811.94 crore on advertising and publicity – a daily average of Rs 2.32 crore. The figure outpaces even the Narendra Modi government at the Centre, which has spent roughly Rs 1.5 crore a day on advertising over 11 years. The spending is routed through…

Why it matters

The issue affects livelihoods, household finances, investment or access to economic opportunity. Its significance depends on transparent rules, fair access and whether announced measures produce verifiable benefits without shifting hidden costs onto the public.

Evidence assessment

The account is based on reporting by Newslaundry. Official claims, allegations and projections remain attributed; underlying records were not independently reviewed unless a linked report states otherwise.

Medium confidence — The event, institution and timing are identified across 1 distinct source desk, but important details still rely on a single account.

Coverage assessment

Underreported across 1 source desk.

One local or specialist source desk reported the event despite wider public relevance.